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ABOUT A&P

A&P is the first studio specialized in XR consulting, design and development for the health sector.

Our team has been developing pioneering projects in this sector for more than a decade. The rigor, innovation and robustness of the solutions we develop guarantee healthcare professionals, scientists, patients and families full satisfaction.

Each project is subjected to tests, trials and/or clinical studies in order to provide the solutions with real effectiveness. The goal is to convert solutions into health products so that they can have a positive impact on our society.

HEALTH

It is the main area of development and in which all human and technological resources have been concentrated to turn A&P into a benchmark in XR design and development in the health sector.

TRAINING

Training is directly related to the creation of tools in the health sector. As a result of our experience in creating training and simulation solutions in this area of knowledge, we expand our contribution to other fields of training and education.

EDUCATION

Education closes the circle of training solutions. Creating impactful and memorable educational experiences is absolutely necessary to create a difference and remain in students' memories.

FOUNDERS

Angélica Portaña - Walter Alabarcez

ANGELICA

PORTAÑA

CO FOUNDER / EXECUTIVE DIRECTOR OF XR CONTENT

Profile

Creative specialized in ludonarrative content design, UI/UX and XR content implementation strategy.

With more than twenty years of experience in the creation, development and implementation of content and formats in TV, film, advertising and digital. Angelica is the first XR content director to design solutions subject to study and scientific evidence.

He has directed the strategy, design and content creation of XR experiences for the health, entertainment, education and advertising sectors, having projects of great national and international relevance in his portfolio.

Links.

reel

personal website

Medical publications

Frontiers in Neurology

medical diary

Reportage

WALTER

ALABARCEZ

CO FOUNDER / EXECUTIVE CREATIVE DIRECTOR

Profile

Extensive and solid experience in communication.

The creation of brands, campaign designs and development of communication strategies have been part of his professional career, developed in an international context. Technological tools and research are the constant in all their projects.

In 2015 he founded La Frontera VR, the first XR studio in Spain with specific business models for the healthcare, training and marketing sector.

At this stage, he developed the first VR project based on the clinical trial for multiple sclerosis carried out by Roche laboratories, the Hospital Universitario de la Princesa and in collaboration with the MS patient association.

In 2017 it published the first multi-participatory VR application Meeting Point, predecessor of the Metaverse.

Developed the first application for XR remote treatments in collaboration with Telefónica and its implementation of 5G.

The knowledge acquired in the identification and creation of XR business models led him to found the A&P Studio for specific developments in the health sector, currently collaborating with the most prestigious Institutions internationally.

LINKS:

Medical publications

Frontiers in Neurology

medical diary

Reportage

Festivals

San Sebastian Festival

METHODOLOGY

We create and develop digital projects for various sectors with user experience, narrative and gamification at the center, in addition to the rigor with which we usually work in the health sector.

We translate and transfer scientific, medical and other professional needs to immersive projects. We work closely with our clients, offering constant support for the full understanding of the immersive language and the possibilities offered by XR technology in order to create robust and sustainable designs and developments from the first phase of each project.

Immersive technologies are not effective if they are not accompanied by good narrative, artistic and user experience design. The efficiency of an XR project is not only its memorability, but the real immersion it causes in the user, the impact it causes on the user and the information that the professional needs to improve care and diagnosis

PROJECTS

All projects are subject to strict confidentiality rules as data on natural persons undergoing treatment is involved. The exhibition and information are limited, it can only be accessed with prior authorization from the contracting entity or client.

PROJECT #001

2022 > 2024

APPLICATION FOR DIAGNOSIS- SANT JOAN DE DÉU HOSPITAL

BARCELONA-SPAINA

(HDR)

Development of a virtual reality application for the evaluation and monitoring of functional vision in patients with hereditary retinal dystrophies before and after treatment with advanced intraocular therapies

Principal researcher

Dr. Jaume Català Mora

> SJD Research Group Link

PROJECT IN DEVELOPMENT PHASE / Completion of 1st stage 01/2024

For more information contact contact@estudio-ap.com

PROJECT #002

2022 > 2024

BBDD-MACHINE LEARNING AUTOMATION SYSTEM - AECC

MADRID SPAIN

DB / DATA ANALYSIS AND MANAGEMENT

Application development for data reception, management and analysis.

Project implemented at the national level in all offices in Spain.

Launch of the app 01/01/2023

PROJECT IN DEVELOPMENT PHASE / Completion of 1st stage 01/2024

For more information contact contact@estudio-ap.com

PROJECT #003

2023 > 2024

DISTRACTOR APPLICATION FOR PEDIATRIC PATIENTS

MADRID SPAIN

App VR/AR

Development of an XR-VR-AR application for distraction and relaxation of child patients during the administration of treatment and performance of clinical tests that involve high stress or pain.

PROJECT IN DEVELOPMENT PHASE / Completion 2th stage 05/2024

For more information contact contact@estudio-ap.com

PROJECT #004

> 2024

IMMERSIVE THEATER

Immersive theater in VR

Virtual reality app for distraction, relaxation and cognitive training for oncology patients, medium and long stay in the Hospital.

PROJECT IN DEVELOPMENT PHASE / Completion of 2nd stage 05/2024

For more information contact contact@estudio-ap.com

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PROJECT #005

SCIENTIFIC / EDUCATIONAL XR APPLICATION

BARCELONA - SPAIN

IA-ROBOT-ROBOTICS AND PROGRAMMING

Educational application with a ludonarrative, gamified and interactive base for learning programming and construction in the area of robotics. The tool configures a work methodology adjusted to the educational and learning needs of each student.

PROJECT IN DEVELOPMENT PHASE / Completion of 2nd stage 05/2024

For more information contact contact@estudio-ap.com

PROJECT #006

2022 > 2023

VIRTUAL TENNIS ACADEMY

BUENOS AIRES, ARGENTINA

VR app- multi participatory

Development of a virtual reality app for Oculus Quest 2 ludonarrative glasses segmented into didactic units so that pediatric oncology patients can begin practicing and playing tennis during their hospital stay.

PROJECT IN DEVELOPMENT PHASE / Completion of 2nd stage 05/2024

For more information contact contact@estudio-ap.com

A&P Study

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