ABOUT A&P
A&P is the first studio specialized in XR consulting, design and development for the health sector.
Our team has been developing pioneering projects in this sector for more than a decade. The rigor, innovation and robustness of the solutions we develop guarantee healthcare professionals, scientists, patients and families full satisfaction.
Each project is subjected to tests, trials and/or clinical studies in order to provide the solutions with real effectiveness. The goal is to convert solutions into health products so that they can have a positive impact on our society.
Each project is subjected to tests, trials and/or clinical studies in order to turn it into a health product that offers a real and tangible benefit in health and well-being, creating a positive impact on society.
ANGELICA
HOLDER
CO FOUNDER / EXECUTIVE DIRECTOR OF XR CONTENT
Profile
Creative specialized in ludonarrative content design, UI/UX and XR content implementation strategy.
With more than twenty years of experience in the creation, development and implementation of content and formats in TV, film, advertising and digital. Angelica is the first XR content director to design solutions subject to study and scientific evidence.
He has directed the strategy, design and content creation of XR experiences for the health, entertainment, education and advertising sectors, having projects of great national and international relevance in his portfolio.
Links.
Medical publications
WALTER
ALABARCEZ
CO FOUNDER / EXECUTIVE CREATIVE DIRECTOR
Profile
Extensive and solid experience in communication.
The creation of brands, campaign designs and development of communication strategies have been part of his professional career, developed in an international context. Technological tools and research are the constant in all their projects.
In 2015 he founded La Frontera VR, the first XR studio in Spain with specific business models for the healthcare, training and marketing sector.
At this stage, he developed the first VR project based on the clinical trial for multiple sclerosis carried out by Roche laboratories, the Hospital Universitario de la Princesa and in collaboration with the MS patient association.
In 2017 it published the first multi-participatory VR application Meeting Point, predecessor of the Metaverse.
Developed the first application for XR remote treatments in collaboration with Telefónica and its implementation of 5G.
The knowledge acquired in the identification and creation of XR business models led him to found the A&P Studio for specific developments in the health sector, currently collaborating with the most prestigious Institutions internationally.
LINKS:
Medical publications
Festivals
METHODOLOGY
We create and develop digital projects for various sectors with user experience and narrative at the center. Immersive technologies are not effective if they are not accompanied by good narrative design and a user experience that create a real immersive experience, since the medium is not necessarily the factor that determines immersion, we know this well, since we have all lived the experience. immersion with stories, movies, books that have nothing to do with technology.
The efficiency of an XR project is not only its memorability, but the real immersion it provokes in the user. the experience provokes in the user.
Write to us
Contact Us
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(34) 667 52 03 35
(34) 652 90 55 82
Calle Carretas, 12 4º 1
Madrid 28012 Spain
